Transformative Travel
The era of transformative travel is upon us. Just a couple of years ago, experiential travel was the industry’s hottest trend. People wanted more from their holidays than a hotel or spa. They were seeking a deeper connection with the destination they were visiting and hoping to experience new cultures, to interact with the locals and feel like more than just a gawking tourist. Now, that trend is rapidly morphing into something deeper and yet more personal: transformative travel.